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Without injured Joel Embiid, 76ers still rally to beat Celtics

first_imgView comments Russian doping ban heads to sport’s highest court No need to wear face masks in Metro Manila, says scientist More than 40 quakes hound areas reeling from Taal Volcano’s eruption US stocks climb ahead of trade deal, sending S&P 500 to record high “We’re going to miss Joel for however long it is,” guard Ben Simmons said, “but tonight was a good start.”Josh Richardson scored 29 points, Simmons had 19 and Philadelphia won without Embiid, beating the Boston Celtics 109-98 on Thursday night.FEATURED STORIESSPORTSAndray Blatche has high praise for teammate Kai SottoSPORTSBig differenceSPORTSAlmazan status stays uncertain ahead of Game 4Embiid will have surgery for a torn ligament in a finger in his left hand and will be evaluated in one to two weeks. Embiid, averaging 23.4 points and 12.3 rebounds in 31 games this season, tore the radial collateral ligament in the ring finger Monday night in a victory over Oklahoma City.“I’m putting a blow torch, a bullet, many bullets into what we used to do,” Brown said. “Really. It doesn’t fit. So it’s on me to make it fit. We don’t have Joel Embiid. So when I say, ‘blow torch and bullet,’ I mean it.” MOST READ LATEST STORIES ‘People evacuated on their own’ Lava gushes out of Taal Volcano as villagers flee Pagasa sees cloudy skies, scattered rain showers in volcanic eruption-hit areas Philadelphia 76ers’ Norvel Pelle, right, dunks the ball as Tobias Harris, left, and Boston Celtics’ Daniel Theis look on during the second half of an NBA basketball game, Thursday, Jan. 9, 2020, in Philadelphia. (AP Photo/Matt Slocum)PHILADELPHIA — Brett Brown gathered his team in the locker room to ring the postgame victory bell when the 76ers coach noticed a familiar face on general manager Elton Brand’s phone.There was Joel Embiid on FaceTime, calling in from New York where he’s set to have surgery Friday to repair a torn ligament. Embiid had to like the view — a Sixers team that gutted out a win hours after learning the All-Star center was out indefinitely.ADVERTISEMENT UP NEXTCeltics: Host New Orleans on Saturday night76ers: At Dallas on Saturday night.Sports Related Videospowered by AdSparcRead Next Mike Scott slid into the starting rotation, along with Al Horford, Tobias Harris, Richardson and Simmons. Simmons, an All-Star point guard, played center at times and drew a charge on Enes Kanter with 1:45 left in the first quarter.“I’ve always been curious of what that could look like,” Brown said. “I thought he was good. I don’t know what the numbers bear out but it’s something we tried. I have wanted to try Ben at five, we did, and I suspect we’ll see it again.”With Embiid out indefinitely, even the deep reserves are going to have to contribute to keep them afloat until he returns. That included Furkan Korkmaz, who buried a 3 late in the fourth that stretched the Sixers’ lead to 91-87. Horford, who left Boston in the offseason to sign a four-year deal with Philadelphia, converted a three-point play for a seven-point lead. The Celtics pulled within two, but the Sixers used a 9-0 run to put the game away and improve to 18-2 at home.“It’s two big sports cities that really get behind their teams, so you appreciate that,” Richardson said. “I feel like everybody’s almost ready to fight about that game when it comes up.”The Celtics had their own injury scare when Kemba Walker, ejected for the first time in his nine-year NBA career a night earlier, sprained his left thumb. Walker ran into Scott and instantly clutched his hand late in the second quarter. Walker, who scored 26 points on 10-for-20 shooting, tried to shake it off but left for the locker room shortly before the Celtics took a 55-48 lead into halftime.ADVERTISEMENT Philippines make clean sweep in Men’s and Women’s 3×3 Basketball PLAY LIST 02:43Philippines make clean sweep in Men’s and Women’s 3×3 Basketball02:43Philippines make clean sweep in Men’s and Women’s 3×3 Basketball06:27SEA Games 2019: No surprises as Gilas Pilipinas cruises to basketball gold01:05Poor visibility, nakaapekto sa maraming lugar sa Batangas03:028,000 pulis sa Region 4-A, tuloy ang trabaho03:57Phivolcs, nahihirapan sa komunikasyon sa Taal01:04Sold-out: Stores run out of face masks after Taal spews ash01:45Iran police shoot at those protesting plane shootdown01:54MMDA deploys rescue team to Batangas following Taal eruption Walker, wearing a wrap in the locker room, said he jammed his thumb and didn’t think he would need additional tests.“When he first went down, we were worried about ligaments,” coach Brad Stevens said. “Right now, in a lot of ways, it feels like we dodged a bullet.”Walker looked fine when he returned to the lineup. Jayson Tatum and Walker hit back-to-back 3s to tie the game at 69-all in the third and wipe out a hole caused by the Sixers’ 11-0 run to start the half.“We just have to close out games better,” Walker said. “You can’t win ’em all, obviously. But we’ve got to be better.”TIP-INSCeltics: Smart hit his 500th career 3-pointer. He also hit a 3 to close the third and give the Celtics an 80-77 lead.76ers: F Matisse Thybulle returned from a nine-game absence with a sprained right knee. The rookie averaged 4.8 points before he was hurt.NEED FOR EMBIIDThe 25-year-old Embiid has struggled with injuries ever since he was drafted with the No. 3 pick of the 2014 draft. He missed his first two seasons with foot injuries and hasn’t played more than 64 games in any of the last three. They’re 4-4 this season when Embiid sits out.“This is not a ‘woe is me’ moment, not for me, at all,” Brown said. “And not for my players. We’ll take what we have, and what we have, I love.”LOSING THREEThe Celtics are on their first three-game losing streak of the season and have lost all three games to the Sixers this season.“I’m just not as discouraged as I’ve been the last couple of days,” Stevens said. Air quality in NCR now improving after Taal ashfall Don’t miss out on the latest news and information. ‘People evacuated on their own’last_img read more

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Guyana among 60 countries to have ratified Paris Agreement on climate change

first_imgPresident David Granger being congratulated by UN Secretary General Ban Ki-moon on Guyana’s ratification of the Paris Agreement on climate changePresident David Granger was the first Head of State to be congratulated on Thursday by United Nations Secretary General Ban Ki-moon at a special “High-Level Event on Entry into Force of the Paris Agreement on Climate Change”.The event was convened to specially recognise the deposit of the instruments of ratification, acceptance, approval or accession to the Paris Agreement on climate change by those countries that have already completed that process, a release from the Government Information Agency (GINA) stated.Sixty of the 197 parties to the Convention have ratified that Agreement, which was signed on April 22 this year.  With more than 55 countries having formally joined the Paris Agreement, the first of the two required thresholds to bring it into effect has now been crossed.  The second threshold will be met when countries representing a total of 55 per cent of global emissions officially sign on.  So far, that percentage stands at 47.5 per cent.President Granger has indicated that Guyana’s ‘green agenda’ is consistent with the Paris Agreement and the country has demonstrated that it was a reliable partner in the fight against the effects of climate change. “Our forests actually help the Earth to breathe and in that regard, Guyana is an asset to Mother Earth,” he said.Secretary General Ban Ki-moon urged countries that have not yet ratified the Agreement to accelerate their domestic processes.  He said, “I am confident that by the time I leave office, the Paris Agreement will have entered into force.”At COP 21 in Paris, held from November 30 to December 11, 2015, a landmark agreement to combat climate change and to accelerate and intensify the actions and investments needed for a sustainable low- carbon future was reached.  One hundred and seventy five countries signed on to that Agreement on April 22 at a signing ceremony in New York.last_img read more

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Sydney to host world gay rugby championships

first_img0Shares0000SYDNEY, Australia, October 12 – Australia on Friday won the right to host the world gay rugby championships in Sydney in 2014, with organisers hoping the event will help address homophobia in sport.The Sydney Convicts Rugby Club, Australia’s first gay rugby union team, said the International Gay Rugby Association and Board had announced it had the rights to host the seventh bi-annual Bingham Cup. “When the Bingham Cup is played in Sydney it will further dispel the myth that gay men cannot play tough contact sport,” head of the Sydney bid committee, Andrew Purchas, said.“The tournament will shine a national spotlight on homophobia in sport, which is still endemic to many of our country’s sporting fields and experienced by young gay athletes.”Officials said that the wide support in sports-mad Australia — from Prime Minister Julia Gillard down — for the tournament was remarkable and highlighted Australia’s willingness to tackle homophobia on the pitch.“In many respects the Bingham Cup is more than just a rugby tournament,” said former Wallaby captain and supporter of the Sydney bid John Eales.“It is an important demonstration of mutual respect and diversity which has always been part of the rugby community.“Regardless of the football code you would like to play, sexuality should be irrelevant consideration.“Unfortunately this is not a reality and there is still work to be done to eliminate negative stereotypes and homophobia in sport”.The Bingham Cup is named after American gay rugby player Mark Bingham, who died on United Airlines Flight 93 when it crashed into a Pennsylvania field during the September 11, 2001 attacks in the United States.The Sydney Convicts Rugby Club, winners of the 2012 Bingham Cup, led the bid to host the week-long event which will see up to 40 teams and 1,500 players, coaches and supporters visit Sydney.0Shares0000(Visited 1 times, 1 visits today)last_img read more

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Paul Pogba ruled out of Manchester derby

first_img0Shares0000Paul Pogba was substituted late on during Sunday’s win at Burnley. PHOTO/SKY.MANCHESTER, United Kingdom, Apr 26 – Jose Mourinho has confirmed that Manchester United midfielder Paul Pogba is out of Thursday’s derby against Manchester City, live on Sky Sports.Pogba misses out due to a muscle injury he sustained during Sunday’s win at Burnley but Antonio Valencia is fit to return and Ander Herrera is also available. A win at the Etihad would be a huge boost for United, as it would take them above City and into fourth place in the Premier League table.And Mourinho stressed that, this season, the battle for a top-four finish is more significant than local bragging rights.“It means nothing (to finish above Man City),” said the United boss. “If you finish fifth and they sixth we are above them but it means nothing.“If they finish third and we finish fourth, they are above us and it means a lot.“This is not about Pep [Guardiola] or City. It’s about objectives and we want to play Champions League football and we still have two doors open (Premier League and Europa League).”As well as Pogba and Zlatan Ibrahimovic, United will be without Juan Mata, Chris Smalling and Phil Jones for Thursday’s derby.But Mourinho is undaunted and added: “We go with what we have, we fight with what we have.“I trust the boys and we go with everything we have until the last second of the season. We are fighters.”A huge fight of a different kind is taking place at Wembley this Saturday night but Mourinho is wary of drawing comparisons between a Manchester derby and the world heavyweight title showdown between Anthony Joshua and Wladimir Klitschko.“I don’t compare,” said Mourinho.“I am not a specialist on boxing. It’s an individual sport, it’s men against men, so everything is on Anthony and Klitschko, so it’s completely different.“One is to fight for the world title and one is to fight for top four. I think the focus will be on them next Saturday at Wembley.”By Sky Sports0Shares0000(Visited 1 times, 1 visits today)last_img read more

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Messi’s heir? Halilovic scores a scorcher for Barcelona B

first_img Alen Halilovic scored a beauty for Barcelona B 1 Lionel Messi may be smashing records on a weekly basis, but over at Barcelona’s B side, the Catalans’ latest superstar is staking his claim as the heir to the Argentine’s throne.Alen Halilovic joined Barcelona during the summer as one of the most sought-after young talents in world football, and he is certainly living up to that billing with a string of impressive performances for the club’s Segunda Division side.His latest match-winning performance came against regional neighbours Girona, with Halilovic capping it off with a stunning Messi-esq goal.last_img read more

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Liverpool accept £13m offer from Stoke for midfielder

first_img Liverpool and Wales midfielder Joe Allen Liverpool have accepted a £13million bid for Joe Allen from Stoke, according to reports.The Wales midfielder, currently on leave after his exploits in getting Wales to the semi-finals of Euro 2016, is in the final year of his contract at the Merseyside club.Allen is looking for more playing time, having been restricted to mainly Europa League appearances at Anfield last season, and it is widely expected he will leave the club this summer.Former club Swansea are keen on bringing the star back to Wales but had a bid, thought to be around £8million, rejected by the Reds earlier in the transfer window.And now Stoke have moved ahead of the Welsh outfit after meeting Liverpool’s asking price, though it remains to be seen if the Swans muster a response.The deal would see Liverpool recoup most of the £15m they paid for Allen four years ago, though the decision is now likely to rest with the player himself, who is not due back to pre-season training until July 26. 1last_img read more

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Jackson County Inmate Roster – 2-4-19

first_imgInmates booked into the Jail within the last 24 hours. Bond:No Bond View Profile >>> Bond:No Bond Charges:35-48-4-11 Possession Marijuana/Hashish35-48-4-8.3 Possession of Paraphernalia35-47-2-1 Carry Unlawf Handgun35-48-4-10 Dealing in Marijuana/Hasish Booking #:100703 View Profile >>> Booking #:100702 View Profile >>> Booking Date:02-04-2019 – 3:48 am Release Date:02-04-2019 – 12:23 am Charges:35-43-5-3.5(a) Identity Deception35-44.1-2-3 False Reporting9-24-19-2 DWS- Prior Unrelated Violation3 Out of County Hold Release Date:02-04-2019 – 12:23 am Burke, Tyler E View Profile >>> Booking Date:02-03-2019 – 8:56 pm Booking Date:02-03-2019 – 11:35 pm Barger, Lisa K Booking #:100703 Inmates released from the Jail within the last 24 hours. Bond:No Bond Grider, Angel N Booking Date:02-03-2019 – 11:35 pm Booking Date:01-29-2019 – 10:40 am Charges:9-24-18-1 Never Receiving Driver License Booking Date:02-03-2019 – 8:19 pm Blevans, Andre Renoll, Dalton C Booking #:100701 Blevans, Andre Bond:No Bond View Profile >>> Release Date:02-04-2019 – 12:23 am Bond:No Bond Bond:$690 Booking #:100702 Charges:35-48-4-11 Possession Marijuana/Hashish35-48-4-8.3 Possession of Paraphernalia35-47-2-1 Carry Unlawf Handgun35-48-4-10 Dealing in Marijuana/Hasish Booking Date:02-04-2019 – 2:30 am Booking #:100705 Booking Date:02-03-2019 – 8:56 pm Release Date:02-04-2019 – 12:23 am Booking #:100704 Charges:35-42-2-1 (3) Battery w/weapon or ser.injury35-42-2-2 (A2) Criminal Recklessness w/deadWP Charges:3 Out of County Hold Release Date:02-04-2019 – 12:23 am Charges:3 Out of County Hold View Profile >>> Booking #:100677 Bates, John J View Profile >>> Burke, Tyler E Bond:No Bond Charges:35-33-10-1 Rearrest-Adult/Warrant Bond:$1505 View Profile >>>last_img read more

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Columbus Catholic boys, Stratford girls finish second at Athens Cross Country Invitational

first_imgStratford’s Lehman finishes third in boys raceBy Paul LeckerSports ReporterATHENS — The Marshfield Columbus Catholic boys had its top five runners finish between 11th and 18th place to take second in the team standings at the Athens Cross Country Invitational on Thursday.Joshua Guyer took 11th in 18:29.5, and Peyton Nystrom was 13th in 18:40.2 to lead the Dons, who totaled 73 points to finish second behind Wisconsin Rapids Assumption.Stratford was third, and Spencer had only three runners, thus an incomplete team score.Cade Lehman led Stratford with a third-place finish, running the five-kilometer course in 17:37.8 to finish 1:03 behind Josh Langteau of Athens, who won in 16:34.9.Dominick Wichlacz led Spencer by taking 39th in 21:05.6.Phillips won the girls team title with four top-eight finishes. Stratford was second, Spencer third, and Columbus Catholic fifth.Macie Schillinger of Stratford led all area runners, taking sixth in 22:10.2, 8 seconds in front of Spencer’s Kaily Northup, who was seventh in 22:18.1.Angelia Verdone was ninth for Stratford (22:23.9), and Kaitlin Kasch of Spencer took 10th in 22:33.5.Columbus’ Catholic’s top runner was Hailey Roehl, who finished 13th in 23:07.1.(Hub City Times Sports Reporter Paul Lecker is also the publisher of MarshfieldAreaSports.com.)Athens InvitationalBoysTeam scores: 1. Wisconsin Rapids Assumption 33; 2. Marshfield Columbus Catholic 73; 3. Stratford 81; 4. Prentice/Rib Lake 90; 5. Phillips 90; 6. Athens 121; Spencer and Thorp incomplete.Top 10, and Stratford, Columbus and Spencer results: 1. Josh Langteau (ATH) 16:34.9; 2. Connor Dolan (WRA) 16:35.9; 3. Cade Lehman (ST) 17:37.8; 4. Theo Kobzaa (WRA) 17:41.5; 5. Garret Dolan (WRA) 17:45.3; 6. Lucas Heidmann (ST) 18:04.5; 7. Donald Dums (PRL) 18:06.9; 8. Jasper Bushman (PH) 18:25.2; 9. Ben Edwards (PH) 18:25.4; 10. Tony Kueuntjes (WRA) 18:28.4; 11. Joshua Guyer (MCC) 18:29.5; 13. Peyton Nystrom (MCC) 18:40.2; 15. Jeremiah Giles (MCC) 18:51.8; 16. Bryce Fuerlinger (MCC) 19:03.1; 19. Benjamin Frericks (MCC) 19:22.8; 20. Chris Zuelke (ST) 19:28.9; 25. Isaac Thompson (ST) 19:42.9; 26. Leonard Steinert (MCC) 19:52.8; 31. Isaac Guyer (ST) 20;12.5; 35. Jacob Danen (ST) 20:32.1; 36. Sam Schoenfuss (ST) 20:32.2; 38. David Nielsen (MCC) 20:53.4; 39. Dominick Wichlacz (SP) 21:05.6; 40. Brett Kasch (SP) 21:19.2; 43. Colten Post (SP) 23:10.8.—GirlsTeam scores: 1. Phillips 27; 2. Stratford 55; 3. Spencer 83; 4. Thorp 111; 5. Marshfield Columbus Catholic 112; 6. Prentice/Rib Lake 119; Thorp incomplete.Top 10, and Stratford, Columbus, and Spencer results: 1. Fallon Immormino (TH) 21:23.1; 2. Kristin Belan (PH) 21:31.4; 3. Annikka Johnson (PH) 21:35.9; 4. Abby Van Rixel (ATH) 21:58.1; 5. Carolyn Neerdaels (PH) 22:04.6; 6. Macie Schillinger (ST) 22:10.2; 7. Kaily Northup (SP) 22:18.1; 8. Elicia Ericksen (PH) 22:23.2; 9. Angelia Verdone (ST) 22:23.9; 10. Kaitlin Kasch (SP) 22:33.5; 11. Kaylee Hollatz (ST) 22:43.1; 13. Hailey Roehl (MCC) 23:07.1; 14. Sammy Griesbach (ST) 23:08.7; 18. Melanie Lang (MCC) 23:58.1; 20. Heather Greenberg (ST) 24:23.4; 22. Kaylee Wehrman (SP) 24:28.1; 23. Sabrina Vircks (SP) 24:52.9; 24. Marissa Immerfall (MCC) 25:08.3; 25. Morgan Albrecht (MCC) 25:18.1; 26. Hannah Zastrow (SP) 25:23.6; 29. Taya Nett (ST) 25:25.9; 31. Leah Nieman (SP) 25:51.2; 32. Aryiah Schuh (SP) 25:56.1; 37. Greta Schiferl (MCC) 34:16.3.last_img read more

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Tumblr’s Improved Attribution is Good News for Publishers

first_imgTags:#Blogging#New Media#web Tumblr is quickly becoming one of the Web’s most popular and unique platforms on which to share and discover interesting content of all media. According to Tumblr, over 5.3 million posts are made each day by the service’s over 7.5 million users. Posts are passed on over and over through Tumblr’s “reblog” feature, but at such a high volume it’s easy to lose track of where content originated. Tumblr hopes to solve this dilemma with some new attribution functionality launched earlier today. Whenever someone reblogs a post on Tumblr, text is generated automatically that produces a “via” link to the user it came from. As users reblog other reblogged posts, an ugly daisy-chain of these links clogs up the caption area, causing most users to simply delete it, breaking the chain of attribution.Now, Tumblr has made is easy for users to add attribution metadata to posts just as they would tags and other information. This is great for users who want to credit where they found an interesting photo, quote or article, but this feature is a huge benefit to publishers.As we mentioned earlier this summer, many popular publishers – including Newsweek, Huffington Post and The New Yorker – have flocked to Tumblr to share content in a new way. With this new attribution feature, they can rest assured that their content will be properly attributed as it is shared throughout the community. chris cameron A Web Developer’s New Best Friend is the AI Wai… Related Posts This kind of publisher-friendly feature is likely a direct result of Tumblr’s latest talent grab, Mark Coatney, formerly an editor at Newsweek. Coatney’s new position is to serve as a liaison between Tumblr and media publications who want to leverage the platform, so it’s likely Tumblr will continue to add features that will make publishers happy. Why Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Marketlast_img read more

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Personalizing customer experiences at scale

first_imgThe post Personalizing customer experiences at scale appeared first on Marketing Land.From our sponsors: Personalizing customer experiences at scale Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it’s not just your brand communications that need to be more relevant: consumers are also interested in purchasing more personalized products and services, and are willing to wait longer to get them.You know more about your customers than ever before. But isn’t one of your biggest challenges how to make sense of all that customer data so your marketing messages can be more targeted and relevant? In some ways, the proliferation of data and bigger, more complex marketing stacks have made the goal of deeper personalization both easier to visualize and more difficult to implement. While most companies agree that personalization is critical to their current and future success, IT roadblocks and legacy technology are major barriers to their personalization efforts.It’s not just about greeting customers by name when they return to your website, either. Consumers expect dynamic, relevant email messages and ads across social media, the web and mobile devices. As the internet of things (IoT) continues to expand, the lines between digital and offline marketing are blurring, and brands can now send personalized offers to customers at the physical point of sale (POS) through smart watches, in-store kiosks and other connected devices.That’s why AI-driven systems have become critical to providing marketers with the accuracy, speed and scale necessary to personalize interactions throughout the customer journey. AI is capable of analyzing massive amounts of data that your team alone can’t mine. And beyond just connecting that data, AI-powered, real-time personalization tools learn from customer interactions and patterns across offline and online channels in milliseconds. While humans remain in the driver’s seat for strategy and creative, machines can analyze, process and deliver individualized content on the fly to each customer.Let’s look at how some enterprise marketing organizations are ramping up their personalization strategies to improve the customer experience, as well as increase revenue and conversions.Leveraging the need for speedIn today’s competitive retail banking market, customers increasingly expect highly personalized services. But inertia – and the perception that switching banks is hard – lead many people to stay with their banks, even when dissatisfied.Online bank ING DIRECT, which had already proven itself a nimble challenger to bricks-and-mortar competitors, decided personalization was the key to growing its Australian business even faster. The company set a goal to double its customer acquisition rate in one year by delivering targeted offers and service information to consumers in near-real time and at scale. The challenge was how to accelerate its marketing communication processes, which had been done manually in the past.Using IBM Campaign and IBM Interact as the foundation for a new automated approach, ING DIRECT marketers were able to dramatically shorten the time required to create and deliver personalized messages to individual consumers. All channel interactions were integrated into a single view, allowing the company to understand exactly where every individual was in the buying cycle, and tailoring its product recommendations to them based on their individual needs.As a result, ING DIRECT cut its time-to-market for personalized campaigns in half, increased cross-sell rates in its call centers and boosted incremental sales conversions by up to 120 percent. An added benefit is that marketers are now spending less time preparing data and more time providing value-added analysis. Going forward, ING DIRECT plans to extend its personalized marketing capabilities into the display advertising space to dynamically serve programmatic ads to each customer based on their individual profiles.Not just a cup of coffeeCustomer loyalty and personalization go hand in hand, as companies that listen and respond to every customer interaction drive higher brand engagement and advocacy. European-based coffeehouse chain Caffè Nero knew that its customers viewed visits to its stores as an experience, rather than just a jolt of caffeine. Marketers annually run four quarterly campaigns comprising two seasonal promotions (Christmas and summer) and two coffee-focused campaigns — as well as a number of smaller product launches.The challenge for the coffeehouse was to increase customer engagement by providing more personalized, timely communications that would improve awareness of its seasonal specials and turn online interactions into in-person customer spend.Caffè Nero targeted loyalty cardholders for a new marketing communications push to turn customers into brand advocates. The company chose IBM Watson Campaign Automation to deploy a three-point personalization strategy based on persona segmenting and behavioral mapping, which provided marketers with valuable data at every touchpoint. When a new customer signed up for the pre-paid loyalty card, a welcome email was delivered to start the engagement process. Transactional emails that incentivize customers to make a related purchase experience clickthrough rates that are three times higher than emails featuring non-transactional messages.In addition to informing the customer about offers, these emails gathered personal information, such as frequency of use and preferences, which was pivotal to the persona mapping process. Automated monthly statements then became a vehicle for Caffè Nero to engage with its registered customers on a regular basis, providing personalized information on card balances, as well as updates on seasonal products and new releases.Caffè Nero has since seen cardholders visit and spend twice as much as a lookalike control group. The company has tallied a 70 percent email open rate among cardholders, significantly driving offline purchases. Results also show that 68 percent of customers receiving personalized emails come in for coffee within the week. By implementing these nurture programs, the company can move forward with a more segmented and laser-focused approach to future customer communications.Getting personalization rightUsing personalization to improve customer retention can have a direct impact on your company’s bottom-line. It’s simply more expensive to acquire a new customer than to get current customers to spend more. With that in mind, Saudi-based telecommunications provider Mobily decided the way to increase customer use of its mobile data services was to improve the relevance of its marketing communications.To achieve its goal, Mobily marketers utilized IBM® Watson® Marketing solutions to begin identifying customers with an appetite for data, and then offering them compelling new products and offers to create upsell opportunities. The key was to match Mobily’s data offerings — including on-demand media, games and mobile TV — to the most relevant audiences. Marketers wanted to go beyond segmentation based on broad groups of customers to create “micro-segments” based on actual behavioral data from individual customers. This approach enabled the company to personalize its marketing activities to match unique customer needs and preferences on any channel.The result has been a dramatic increase in average revenue per mobile user (ARPU), as well as a decrease in customer churn, thanks to the implementation of more advanced predictive modeling. Mobily is now positioned to integrate multiple data sources to enrich its understanding of each customer, including mobile usage patterns, usage frequency, in-store visits and contact center calls. In-store personnel and contact center representatives are now equipped to inspire customers with services and products they may not otherwise have considered.Happy customers, more conversionsYour customers won’t settle for a bad or even just a bland experience anymore. They want personalized offers that deliver what they need at every stage of their buying journey — and what they need is changing all the time. By leveraging the power of AI, you can gather in-the-moment insights that will help you predict what your customers want. And once you know what they’re looking for, you can design campaigns that deliver the right experience wherever and whenever it’s relevant to them. Blending machine-driven analytics and your creativity is the key to creating the best customer experience you can. Posted on 19th February 2019Digital Marketing FacebookshareTwittertweetGoogle+share Personalizing customer experiences at scaleYou are here:center_img HomeDigital MarketingPersonalizing customer experiences at scale Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019last_img read more

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